Your website in two languages: when is it worth it?
A second language opens your site to new customers, but it also needs upkeep. This is how to decide whether it suits you and how to go about it.
Do you work with tourists, expats or customers across the border? Then a second language on your website can bring new customers. It does take some extra work. A few questions help you choose.
Who are your customers?
Look at the questions and requests you get now. Do some arrive in English or German? Then those people are already looking for you. A page in their language makes it much easier for them to get in touch.
Start with the most important pages
You do not have to translate everything at once. Start with your home page, your services and your contact page. That is where new customers look first. The rest can follow later.
Have it checked
A translation that is slightly off makes a weaker impression than no translation. Do you use a translation tool or AI? Then have the text read by someone who speaks the language well. Pay special attention to trade terms and to your prices.
Keep both languages up to date
Do you change a price or opening hours? Then do it in both languages. Put it on your list for your fixed moment to update the site. Otherwise, after a while one language says something different from the other.
A language choice people can find
Put the language choice in a fixed place, usually at the top. Use the name of the language in that language itself, such as "Nederlands" and "Deutsch". Then everyone recognises their own language.
Languages in Qsite
From the Start plan you add a second language in Qsite. For every page you see a tab for each language. Qsite AI can make a first translation, which you check yourself. Google sees which pages belong together, so visitors find the right language.
Want to see how it works? Try Qsite for free.