The texts for your home page: what do you put on it?
On your home page visitors decide in a few seconds whether they stay. This is how to write a text that helps them on.
For many people your home page is their first introduction to your business. They decide quickly whether they stay. So a good home page answers three questions within a few seconds.
1. What do you do?
Say in one sentence what you do and for whom. "We build made-to-measure bathrooms in the Zwolle area" is clearer than "Welcome to our website". Put that sentence at the top, large and easy to read.
2. Why choose you?
Say what it brings your customer. Think of quick help, a fixed price in advance or an appointment in the evening. Choose two or three points that are really true. Do not promise what you cannot deliver.
3. What is the next step?
Make clear what someone can do now. Call, book an appointment or ask for a quote. Put one clear button on the page for it. Too many choices make it harder.
Tips for writing
- Write as you speak: short, plain and friendly.
- Address your reader as "you". That reads better than "we offer".
- Use short paragraphs. On a phone a long block of text is hard to read.
- Show a photo of yourself or your work. People want to know who they are dealing with.
Proof
Do you have happy customers? Ask whether you may show a short comment from them, with their name. Real words from real customers convince more than your own description. Never make one up.
Writing in Qsite
In Qsite you write your texts yourself, in an editor that looks like a word processor. Stuck? Qsite AI can suggest a first version or make your text shorter. You decide what goes on your site.
Want to try it yourself? Start for free with Qsite and write your first home page today.