Statistics of your website: what to look at
Figures about your website only mean something when you know what you are looking for. These three things give you the most insight.
Statistics of your website can tell you a lot, but they can also flood you with figures. It helps to start with a few simple questions.
How many visitors come?
Do not look at a single day, but at a month or longer. Visits vary by day and by season. Compare a month with the same month last year, then you see whether things are really improving.
Which pages do they look at?
The pages that are looked at most are your shop window. Are the texts there right? Is there a clear button to the next step? A small improvement on a busy page brings more than a big improvement on a page nobody sees.
Do they get in touch?
In the end it is about what visitors do. How many messages, calls or requests do you get? Also ask new customers how they found you. That answer is sometimes worth more than any chart.
What you can ignore
- Peaks of one day. A mention somewhere can briefly bring many visits, which says little.
- Small ups and downs from week to week.
- Figures you do not understand and do nothing with.
Look once a month
Looking at your figures every day makes you restless and achieves little. Include it in your fixed moment to keep your site up to date. Write down what you see and what you want to try. A month later you see whether it worked.
Statistics in Qsite
In Qsite you see under Statistics how many visitors you had and which pages they looked at. You do not need to set anything up for it. Prefer your own tool? Then you can put its code in your settings.
Want to know how your site is visited? Try Qsite for free.