Being found in Google: start with your title, description and headings
Three things largely decide how Google sees your page. This is how to get them right, without technical knowledge.
You do not have to be a specialist to be found more easily in Google. Much of the gain is in three simple things: the title of your page, the description and the headings in your text.
The title of your page
The title is the blue line people see in Google. Say what the page is about and who it is for. "Hairdresser in Utrecht for short haircuts" says more than "Home". Keep it short, around 60 characters, or Google cuts it off.
The description
Below the title there is a short description. Google does not always use it, but often it does. Write in two sentences what someone will find on the page and why it is worth a visit. Around 155 characters is enough.
Headings in your text
Headings help your visitors see quickly what is there. Google looks at them too. Give every page one main heading that says what the page is about. Use subheadings below it for the parts.
- Use the words your customers use themselves.
- Give every page its own title, not the same one everywhere.
- Write for people, not for Google. A text that reads well usually does well in Google too.
Patience
Google does not look at your site every day. After a change it can take a few weeks before you see a difference. So do not change everything every week, but give a change time.
Help in Qsite
Qsite checks your pages every week. You see which titles or descriptions are missing or too long, and where an image still lacks a description. You fix many points with one click. Qsite AI can write a suggestion, which you check yourself.
Curious how your site is doing? Try Qsite for free and see what the SEO check finds.